KERB’s Jam On The Rye 2018

Background

Best known for their succulent street food offerings 2018 saw KERB offer much more with the launch of Jam on Rye! Envisioned as a space to showcase London’s best street food and celebrate sound system culture Jam on Rye was open to all ages, and all audiences, welcoming and celebrating the diversity of the local community.

Challenge

  • For KERB Jam on Rye was their first ever music festival conceived and curated within a narrow time frame.
  • Working with a new client on a first time event presents many challenges especially around maintaining a cohesive vision and joined up approach to planning.
  • The location of the park coupled with suspensions on the London Overground, Southern and Thameslink services into the local area and closures of key transport hubs including Peckham Rye, Nunhead and East Dulwich made ingress and egress planning especially challenging.

Delivery

The Fair worked alongside the KERB team, Southwark Council and various suppliers to produce the event. As the doors opened at midday and the first guests began to explore the site it was clear the event was going to be a huge success, excited children quickly discovered the outdoor games that had been laid out thoughtfully on the grass. Others headed straight to the main stage for an early afternoon boogie in the sunshine, while some found the multi-sensory allure of the KERB food vendors including Otherside Fried, Beddos Tacos and Wandercrust simply irresistible! With headliners including David Rodigan, Mungo’s HiFi and Horace Andy (live) on the mainstage and the Wormfood stage pumping out afrobeat and new wave jazz the audience were treated to an epic soundtrack at this family friendly day.

  • Pre-Production: Procuring high quality suppliers
  • Working in partnership with Southwark Council, local stakeholders and local residents to develop plans while ensuring interests were protected and maintained within a park that had never before hosted an event of this nature
  • Working with the Friends of Peckham Rye Park and an independent Ecology Consultant to ensure the protection of wildlife within the park
  • Live Event: Ensuring quality sound across three stages whilst keeping within the maximum offsite levels
  • Managing production and health and safety for 4,500 attendees
  • Break: In spite of the unfortunate English Weather and almost the entire May average of 50mm (2in) of rain falling in just a few hours we left the park as close to possible as it was before our arrival
  • We continue to work with Southwark Council and the local community to ensure that reinstatement works are completed as soon as possible and we hope that after this is completed our event will leave no trace

Results

  • 4,500 attendees
  • 1 day show
  • Stages curated by Reggae Roast, Wormfood and Peckham Levels

Elle Castle – Senior Project Manager, KERB Food

“We Are The Fair were exceptional to work with. Their expertise, knowledge and exceptional team were what helped us make the first year of Jam on Rye a complete success. Their honest advice and unwavering support were second to none and we can’t wait to work with them again in the future!”

 

Rhythm Passport

“The demographic represented the multiculturalism that makes up the South London character. Everyone was calm and friendly – children were running and playing – and people of all ages were dancing together at the two stages, with very little drama and a successful community vibe.”

 

Check out this video from KERB which gives a flavour of the day and captures the atmosphere perfectly!

Photos: Courtesy of Kerb

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