Jamaica Live

Background

One-day Caribbean festival at the heart of Birmingham City Centre

First time a festival of this format had been attempted in Birmingham City Centre

Delivered as part of the Olympic Open Weekend

Challenge

Showcase the diversity and community spirit of Birmingham, pushing aside social stereotypes

Work alongside a broad spectrum of stakeholders including Arts Council, Birmingham City Council, Birmingham Hippodrome and local community groups

Deliver an event for people of all ages and races

Delivery

Managed the build of main stage, yurts and community area

Sourced and installed AV and PA equipment

Conducted full Health& Safety assessment of site

Implemented SAG Process

Managed 9 food stalls with local businesses

Results

33,000 people attended Jamaica Live

1420 jerk chickens eaten

1020 faces painted

30 pieces of regional, national print and broadcast press coverage achieved