Nick Morgan, CEO of We Group, shares his insights on the growing demand for VIP experiences and premium hospitality at festivals.
As festival audiences increasingly seek more than just live music, premium experiences are becoming an important part of the festival landscape.
In Elevating the Experience, Nick joins industry experts to explore how changing consumer expectations are driving demand for elevated hospitality, exclusive access and more personalised festival experiences.
“I think that festivalgoers have craved more premium offerings since Covid and the start of the cost-of-living crisis. With an increase in ticket prices comes an increase in audience expectation.”
Drawing on We Group’s experience delivering live events, including Labyrinth on the Thames at the Old Royal Naval College, Nick discusses how premium hospitality and thoughtfully curated experiences can add value for audiences.
The feature explores how festival organisers are adapting to these expectations, balancing premium offerings with the authentic experiences that make live events so special.
Read the full article here
