Nick Morgan, CEO of We Group spoke to Access All Areas and shares his insights on the evolving live events industry and the rise of a new generation of independent promoters.
Reflecting on a summer of live events, Nick explores how independent promoters are embracing new opportunities, taking creative risks and building stronger connections with audiences.
“The risk around producing festivals in today’s climate is no newsflash to any of us in this industry but the fact that independent promoters are taking more risks, and it is paying off, is something to pay attention to.”
From the success of established independent festivals to emerging event brands such as Halo and Leyton Jubilee Park’s inaugural shows, Nick highlights how promoters are challenging traditional approaches and creating experiences that resonate with audiences.
“That’s the sort of risk-taking that keeps the sector interesting. It’s not simply about putting another festival into the calendar; it’s about identifying an audience, understanding what they want and being prepared to build something specifically for them.”
The article explores why authenticity, community and a willingness to innovate are becoming increasingly important in shaping the future of live events.
You can read all about it in Access All Areas Autumn Edition.
