Boa Nova Festival 2026
Background
On 22 May, Elixar Events appointed The Fair to bring the vibrant spirit of Brazil to Leyton Jubilee Park through the inaugural edition of Boa Nova, London’s first festival dedicated entirely to Brazilian culture. This one-day celebration showcased the very best of Brazilian music, culture and community, featuring performances from some of the country’s most exciting contemporary artists, including João Gomes, Liniker and Mari Froes.
Designed to bring together London’s Brazilian community alongside music lovers from across the capital, Boa Nova delivered an authentic cultural experience in the heart of East London. The Fair provided comprehensive festival production services, ensuring the event could be delivered safely, efficiently and to the high standards expected of a major outdoor music event.
Working alongside We Are OPS, The Fair delivered a fully integrated approach covering both event production and operational safety, helping transform Leyton Jubilee Park into a vibrant festival destination for thousands of guests. The project further demonstrated why organisations looking for festival production support continue to trust The Fair to deliver ambitious live events at scale.
Images Credit: @benmcquaide
Delivery
- Full Event Production management from planning through to live delivery
- Site & Stage Design tailored to the festival's Brazilian identity and audience experience
- Comprehensive Budget Management to maximise production value
- Procurement & Scheduling across suppliers, contractors and production partners
- Crowd Management planning and implementation
- Build & Break Management, coordinating all production infrastructure and contractor activity
- Licensing & Safety delivery in partnership with We Are OPS
- Stakeholder coordination with local authorities, venue representatives and event partners
- Production oversight for headline performances from João Gomes, Liniker and Mari Froes
- Traffic Management planning to support safe and efficient arrivals and departures
Results
- Successful introduction of a new large-scale event site at Leyton Jubilee Park
- Successfully delivered a the inaugural edition of Boa Nova
- Delivered a safe and well-managed audience experience through integrated production and operational planning
- Achieved seamless coordination between production, safety, licensing and stakeholder teams
Press
“Being at the festival felt like a return home. The music, the energy, the warmth of not just the sun but the people” – New Wave Mag
“Strong production, a well-chosen bill and a crowd that never flagged backed up Boa Nova‘s claim to be the most significant celebration of Brazilian music the UK has yet staged.” – Rhythm Passport