Venue Finding for Naked City

Background

As the new and unique event concept was being developed by the Krankbrothers – the team behind events such as the Shoreditch Street Party and Re-textured Festival, We Are The Fair were engaged to source a suitable venue for the 8k capacity multi-genre music festival. The briefs primary objective was to source a venue within London which had the feasibility to grow the audience capacity alongside the council, stakeholders and physical event space.

The family friendly festival focuses on the London underground Jazz scene with input from surrounding dance and electronic styles. The line-up included artists such as Henry-Wu, Ezra Collective, LTJ Bukem, Fatima & Moses Boyd Exodus to name a few. To compliment the quirky concept, the venue had to be equally unique with sight lines and general surroundings a key consideration.

By sifting through our extensive database of London Venues, Parks and Spaces, we were able to whittle the list down to 3 options, covering a variety of areas within London. With our strong links across London, we were aware of the work taking place at Beckenham Place Park to encourage new users, such as a purpose-built lake for swimming and picturesque views over the pre-existing golf course. With multiple transport links in local proximity to the park (although the site was geographically a long distance from central London), it had great accessibility provisions enabling us to reach the required capacities safely.

Challenges & Delivery

After several calls with our councils and multiple site visits, we were able to propose the site with confidence to the Krankbrother team, which has resulted in a re-occurring annual festival, which wouldn’t fall short of award-winning.

We are now involved on an annual basis with the Krankbrother team in advising from a H&S standpoint for Naked City Festival.

In 2019, we faced several challenges with continuous wet weather during the build, which restricted the production team in their operations. We had to work hard to ensure that suppliers were following the correct procedures as well as ensuring that the site could be built to a standard where we could open the doors safely. On the morning of the live day, we faced further challenges with more heavy rain inbound. To overcome this, we made new pedestrian routes around the steeper incline areas of the site to assist guests during ingress and more importantly egress.

Results

In review, the event went ahead confidently and was received with great attendance. Families of all ages enjoyed the festival’s secure and collective atmosphere, which led to great news and feedback from locals and industry professionals.

“As its inaugural festival, Naked City 2019 certainly delivered. With a carefully curated line-up that pulled together strands of jazz with global funk and a dance music selection that demonstrated a distinctly global mindset, Krankbrother presented a very tight, trendy festival experience that was extremely well-attended for a first go.”

London In Stereo

Photos: Courtesy of Naked City

Written by Luca Onisto

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