La Tomatina

Delivery

La Tomatina is a food fight festival held on the last Wednesday of August each year in the town of Bunol near to Valencia in Spain. The unique event launched a tour in different locations across the world, and The Fair helped deliver the festival at Wood Wharf in London’s Canary Wharf.

Challenge

  • Find a suitable venue for La Tomatina and for the photo/video shoot that depicted the tomato fight with an iconic backdrop.
  • Event and health & safety planning and delivery.
  • Ensure that the venue was clear of tomatoes following the live event.

Delivery

  • Venue sourcing.
  • Venue liaison.
  • Staff recruitment.
  • Pre-event site visits and risk assessments.
  • Third party supplier sourcing and audit.
  • Health and Safety management.
  • Live event management.

Results

  • The campaign saw hundreds of people descend on Wood Wharf for the UK’s first ever La Tomatina.
  • Tonnes of tomatoes were used during the mass tomato fight.
  • Amazing images and footage captured of the event.
  • A safe and successful event and a very happy client!
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