FarGo Village

Background

The launch event for FarGo Village, the new destination for independent shopping and creative arts in Coventry. The Village brings a whole new dimension to the city offering niche and unique retailers, artists’ studios, creative workspace, cafés, markets and entertainment space.

The launch weekend showcased the best local musicians, artists and performers and even hosted a live brew of FarGo’s very own beer!

Challenge

  • Maximise space at FarGo Village to accommodate performers, retailers and customers alike, without hindering Health and Safety regulations.
  • Supply Health & Safety management.
  • Live on-site event management.

Delivery

  • Overall Event Management  and Health & Safety Consultancy.
  • Booking of suppliers.
  • Artist advancing.
  • Budget management.
  • On-site event management.

Results

  • Footfall of over 10,000 over the two day event.
  • Over 30 live music acts including a 70 piece Samba band.
  • Over 80 market traders.
  • 3 bars, and a number of comedians, theatre performers and live graffiti artists.