Arena Plaza are a shopping centre in Budapest who approached The Fair to help them with their involvement at Sziget Festival 2017 in Budapest.
The challenge was to find an effective way of engaging with the crowds for a fun activity as part of the festival and organise it in conjunction with staff selected by Arena Plaza.
We took two talented glitter artists to train seven members of staff. The artists designed walkabout kits for each member of staff. The activity took place over seven days during the festival and had a high level of engagement including successful content for multiple social media channels.