Venue Finding: Location, Location, Location.

There is a moment when the client walks into the space we have found for them that fits their specification, and nods, then smiles. At The Fair, one of our key services is venue finding and completing these visions. Making it happen, even during more challenging times, is at the heart of what we do.

Finding the right venue can often be the defining element of the event, as having an original venue can separate you from the crowd and provide you with the crucial individuality factor. Not only is it hugely important to us to locate and find our clients this superb space, but it often allows us to have a fantastic adventure along the way.

Our Production Coordinator, Will, was tasked with locating a unique space for an upcoming E-Sports event on a Thursday morning. Some 24 hours later, he was in Dublin and by Monday, he found himself on an overnight trip dodging raindrops in sunny Stockholm. We thought it would be a great idea to show you some of the more ‘off the beaten track’ venues we have seen worldwide that we thought merited a mention.

TAKTFAKT, Iceland
Ancient and gorgeous natural setting? Check. More techno than you can shake a stick at? Check. Lord or the Rings level views? Check. Lake Kleifarvatn in Reykjavík is the largest lake on the Reykjanes Peninsula in Iceland. There’s a very good chance that Vikings entered this cave at some point with partying (et al) on their mind, so rest assured you are two-stepping in the footsteps of history.

DISTORTION, Denmark
We are seeing a theme here with epic locations in a Scandi-set environment. Next on our list is the finale to a yearly four-day extravaganza that is Distortion Ø that plays out along the repurposed industrial waterside setting of Refshaleøen. Techno and house parties can be found taking place within the shipping containers in what has become a legendary meeting of musical minds. Denmark has a long history of nightlife and this event sits atop of the pyramid for both the unique setting and experience.

SECRET SOLSTICE, Iceland (again)
Keeping it Scandi, for our next on the list we stay in the land of the midnight sun looking at the Secret Solstice festival. Here, time is just a state of mind because the sunshine lasts up to 96 hours. To top it all off, you’ll be two stepping all over Langjökull, Europe’s second largest glacier, and the Raufarhólshellir Tunnel, formed after a volcanic eruption around 5,000 years ago. Did we say how exclusive it is? There are only ever a smattering of tickets available so, if you are the earliest of early birds, expect disappointment.

UNSOUND, Poland
The sunshine of Iceland is long forgotten when we journey deep underground to this former salt mine-turned-ballroom, a mere 20 minutes from Kraków by train. The fact you are literally standing in a cave offsets the opulent ceiling décor and incredible sound system, creating an ocular contrast for the DJs and revellers alike. The yearly festival is scheduled to take place in October offering a blend of experimental music styles alongside related visual arts.

DAY ZERO, Mexico
As we leave Europe for warmer climes, Mexico is the last on our list of unique locations with this nod to Mayan culture. Day Zero, the day Mayans long believed to represent the end of the world, inspired Damian Lazarus of Crosstown Rebels, and transmuted into a dancefloor in the middle of the jungle. With a mixed of modern and more time-honoured performances and performers, all illuminated by an epic lightshow, it represented a mind-bending experience and is a well deserving inclusion on our list of incredible festival locations.

Creativity is a crucial key to anchoring a festival experience. Thinking outside of then stepping away from the box can make all the difference when making music into magic. The thought, ingenuity, and joie de vivre when choosing your location, tied in with well-informed music choices and a loyal following is a recipe for success in our sometimes-saturated industry.

Written by Will Mason

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