The Fair has been appointed to work alongside AL Marketing to produce placemaking activity and deliver event management for Hammerson at its new Westquay development in Southampton
The Fair will support the event programming, event management, event production and technical production in the scheme’s newly created public plaza, the Esplande and work on Event Feasibility, Creative Production through to Event Health & Safety, Live Event and Technical Production. The team will also work alongside Westquay’s commercialisation and marketing teams to create events that complement the space and drive footfall.
Since being appointed, The Fair has produced and managed the opening events for Westquay, launching ‘Luminate Southampton’, a spectacular light show, which included two weekends full of entertainment in the Esplanade.
Festivities began on Saturday 10th December with a winter LED parade through Southampton which saw an array of LED drummers, snow queens, polar bears light installations, handmade lanterns and LED umbrellas parade through the city ending in Esplanade at Westquay. This was then followed by a digital mapping show onto the historic city walls , content for which was designed to cover the history of Southampton from the 1400s right through to the present day. Including scenes of the Titanic, the digital age and reference to Tim Berners Lee who invented the World Wide Web and is chair in computer science at the University of Southampton. The display marked a world first for this kind of digital mapping with new high brightness and low power laser projection technology being debuted.
QED Productions Director, Paul Wigfield, commented: “We’re achieving several world firsts here, and we certainly need to as the projection surface is a 1,000 year old wall situated in the most brightly lit of city centre locations. We’ve never projected at this large scale with such high levels of ambient lighting, so being able to deploy the world’s highest brightness low power projectors was the key to its success. To give a sense of scale of the challenge we’re actually outputting the same amount of light that we previously used to projection map an entire island.
“The creative design is also pioneering, as we are projecting not only onto the wall and the towers but also onto the ground in front. I like to think this has never been attempted before, but we couldn’t resist taking advantage of the elevated viewing positions from the terrace, and it just seemed appropriate to connect this beautiful ancient wall with the stunning new development.”
Louise Ford, Production Manager from The Fair, said: “It has been an incredible project revealing the history of Southampton on such prestigious walls, along with achieving so many worlds’ firsts in a one project has been amazing. The positive feedback from the press and public has been great and has really hit a cord with local residents who had connections with the Titanic. We’re all looking forward to 2017 and the extensive events programme we have planned to animate the space!”
Nick Morgan, The Fair’s CEO, added: “With placemaking at the heart of our work with Westquay, we were really excited about the possibilities around the event being developed to create a dynamic life within this stunning new leading retail, dining and leisure destination.”