Eastern Electrics is one of London’s most renowned Dance Music events. In 2012 they successfully bought London’s first outdoor underground dance music festival to Area 12 in Greenwich, and the team continue to build on their offering hosting the biggest names in house and techno including the likes of Richie Hawtin, Jamie Jones, Seth Troxler, Masters at Work and Laurent Garnier. In 2016 Eastern Electrics hosted the 5th edition of the festival at Hatfield House with the event selling out in advance. Previous venues include Knebworth Park, Great Suffolk Street Warehouse, The 02 Arena Car Park (Area 12) and The Coronet.


  • After three successful festival years at Hatfield House, the venue unfortunately took on a huge corporate month long event and was no longer able to host the event on the first weekend of August. Rather than changing date, Eastern Electrics promoter Rob Star sought the help of The Fair to find a new venue and produce the festival from scratch in the new space.
  •  Several visits to potential venues in London later, The Fair discovered Morden Park, the perfect venue. Further challenges arose in bringing such a large event to a park which had not hosted something similar before.


The Fair work alongside the EE team, Merton Council and various suppliers to produce Eastern Electrics festival. This years event features 10 areas of music including the phenomenal EE Switchyard stage, a secret area and 17,000 party goers got the change to watch Carl Cox headline his only UK festival appearance of 2017.

  • Pre-Production: Procuring high quality suppliers to meet the high-production standards of EE festival in previous years.
  • Working closely Merton Council and local stakeholders to ensure the event bought positive attention to a suburban area of London which had not seen any event like this before.
  • Supporting the EE events team to ensure certain key elements of the show were produced correctly and expectations were met, such as the Electric City area and the Switchyard stage.
  • Build: ensuring access to the park for local stakeholders. Maintaining the grounds in spite of the unfortunate English summer weather! Ensuring the ancillary functions of the park, including its gym, college and registry office were able to stay operating as normal with minimal interruption.
  • Live Event: Ensuring quality sound throughout the events 10 stages whilst keeping within the maximum offsite levels. Managing the safe and smooth running of the festival whilst in action.
  • Break: Leaving the park as close as possible to how it was before the event. Liaising with the local community over our impact and areas for adaptation in future years.


  • 17,000 people attended Eastern Electrics Festival
  • Great feedback and reports from festival headliners as well as the audience who attended the event

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The Fair are an award winning event and festival production agency based in Shoreditch, London. We are experts in large scale Event Production & Event Management, Event Health & Safety Management & Festival Production. We are focused on three things; quality, safety and budget and from concept to delivery, we believe in providing the best possible experience for our clients and audiences. Take a look at our services & case studies and follow us @wearethefair and on LinkedIn to hear about our latest news.

TELEPHONE: 020 8068 5232
EMAIL: workingtogether@wearethefair.com
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